Once you have finished setting up your website, workflow, and payments, it’s time to finally launch. Now there’s one thing you should keep in mind that a lot of people confuse. You don’t have to launch only once or launch on one place. You should always be launching. Everytime you update your website with a new landing page, launch. When you add a new service or addon, launch. You want to tell the entire world about you and what you do. This is the only way everyone will get to know and it will take seeing your name many times for people to hire you.
This is the first place I recommend launching your product. The reason is because Product Hunt has a lot of follower from the startup space frequenting the website. So when they see your site and your amazing portfolio, they can reach out or even click that subscribe button.
But launching on PH isn’t as simple as putting up a website and taking a step back watching all the leads come in. No. You need to promote it so that it stays in the top 5, which gets more visibility. One of the best ways to do this is linkedin out reach. There’s a number of producthunt support groups where people will comment, like, and give feedback on your launch. Think of it as a community supporting makers. Make sure you show support back when they ask you to support their launches too. Remember to post your product hunt at 12:01AM PST and start your out reach right away. The first 3 hours is the most important.
Warming up your leads is also important prior to launch. Because you have a very limited timeframe of doing out reach, you want to warm up your followers before the day you launch so they’re ready to support you soon as you launch.
Launching on Twitter can be a powerful way to reach a wide audience and generate buzz for your productized service. Here are some tips to effectively launch on Twitter. And remember, you have to be on the side of twitter where your market hangs out. So make sure you’re following, replying, and tweeting people that you want to get hired by. You don’t have to reply “HEY HIRE ME PLEASE”. No. Provide some value, show support, or show you read what they wrote. Be human. Anyways, here’s a list of things to do to make it a successful launch.
Paid advertisements can be a highly effective way to generate visibility and reach a targeted audience for your productized service launch. But make sure you have the budget in case it doesn’t work out. You can test to see if paid ads works for YOU in less than $100. Here are three key steps to create successful paid advertisements:
Choose which network to advertise on. If you’re targeting startups, linkedin and twitter might be a good bet. If you’re targeting consumers, then tiktok or instagram will be a safer bet.
Craft compelling ad content: Create engaging and persuasive ad content that highlights the unique value proposition of your productized service. Clearly communicate the benefits and how it solves the pain points of your target audience. Use eye-catching visuals, compelling headlines, and concise ad copy to capture attention and encourage clicks.
Remember to continuously monitor and optimize your paid advertisements. Track the performance of your ads, such as click-through rates and conversions, and make necessary adjustments to improve results. A well-executed paid advertising strategy can significantly boost the visibility and success of your productized service launch.
Content marketing is an essential strategy for successfully launching your productized service. By creating valuable and informative content that is relevant to your service, you can attract and engage your target audience, establish your expertise, and build credibility. Here are some effective content marketing strategies to consider:
Remember to promote your content through your social media channels and email newsletters to maximize its reach and impact. Share your blog posts, videos, and free resources on platforms like Twitter, LinkedIn, Facebook, and Instagram. Engage with your audience by responding to comments, answering questions, and encouraging discussions. Additionally, consider collaborating with influencers or industry experts who have a significant following on social media. Their support and endorsement can greatly amplify your reach and credibility.
By implementing these strategies, you can make sure you have a successful launch. Doing all of them may sound daunting and difficult, but we’ve seen people do it all in a single day and then launch it the next day. As long as you know who you’re targeting, the problems you’re solving, and have a clear messsage…it will be a great launch. So get out there and launch!